What Threads pays: currently nothing we could find
Meta launched a bonus programme for Threads creators in 2024. It was invite-only and, at launch, limited to creators in the US, with individually set terms. In July 2025 Engadget reported that Meta had quietly ended it, with payments stopping around the end of April 2025; Meta did not comment on why.
Since then Threads has introduced ads, first for advertisers in 2025 and then for all users from January 2026. The reporting on that rollout mentions no revenue share for creators, and we found no tipping, paid subscriptions or ad revenue sharing on Threads as of October 2026. If that changes, it will be announced on Meta's newsroom.
Where the money actually comes from
Without native payouts, a Threads audience earns money the way a good blog or podcast audience does: through something you sell or own. The common routes, roughly from fastest to slowest to start:
- Services: consulting, freelance work, coaching. Nothing to build first; your posts are the portfolio.
- Sponsored posts: brands paying you to post, disclosed with Threads' paid partnership tool.
- A newsletter: free first, possibly paid later, on a platform such as Beehiiv, Kit or Substack.
- Digital products: templates, guides, short courses.
- A community or cohort programme you run yourself.
A worked example: the newsletter route
Take an invented accountant who posts about taxes for freelancers. Her posts do well when tax deadlines approach and fade in between. Reach on any feed is rented; when the ranking changes or her topic is out of season, her views fall.
So she starts a free monthly newsletter with one checklist per issue. On Threads, she posts a useful tip, and once every week or two a post that says plainly what the newsletter contains, with the link. The newsletter link is also the first of the up to five links in her Threads bio.
A year later, the newsletter is the asset. She sells a self-assessment template to its readers, and clients find her through it. Threads remains the place where new readers discover her, but the relationship lives in her inbox, not in Meta's feed.
Pro tip
Before building a product, post about the problem it would solve and ask who has dealt with it. The replies tell you whether the problem is real and give you people to ask what they would pay for.
Sponsored posts and disclosure
When a commercial relationship has influenced a post, Meta's branded content policies require you to use the paid partnership tool on Threads and mention the brand in the post. Once posted, the brand is notified and cannot remove the disclosure. Partnership ads and boosting of branded posts are not currently supported on Threads.
Platform rules are only half of it. In the US, the FTC expects influencers to make any material connection with a brand obvious, in the post itself; other countries have similar advertising rules. The label and a plain-language mention together cover both.
Sources
Platform facts in this guide link to Meta's own documentation, its newsroom or established tech press. Advice without a source is our editorial judgement, not a Meta rule.
- TechCrunch — Meta confirms launch of a bonus program for creators on Threads (29 Apr 2024)
- Engadget — Meta has ended its bonus program on Threads (22 July 2025)
- TechCrunch — Threads rolls out ads to all users worldwide (21 Jan 2026)
- Instagram Help Center — Use the paid partnership tool on Threads
- US Federal Trade Commission — Disclosures 101 for social media influencers
- Meta Newsroom — Up to five links in your Threads bio (update of 15 May 2025)
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Frequently Asked Questions
How many followers do I need to earn money from Threads?+
There is no threshold, because Threads itself does not pay. A small audience that trusts you can buy a service; a large one that does not care about your topic will not.
Will Threads start paying creators?+
Meta has not announced anything we could verify. The previous bonus programme reportedly ended in 2025, and ads launched without a published creator share.
Can I post affiliate links?+
Links in Threads posts are clickable, so yes, technically. Disclose the affiliate relationship clearly, follow the advertising rules where you live, and remember that a feed full of affiliate links reads like an ad account.
Should I post my prices?+
It is a business choice, not a platform rule. Posting a starting price filters out mismatched enquiries; "DM for pricing" invites more conversations but also more time spent on unsuitable leads.